Blog archives for April, 2007

I’ve looked at a lot of websites over the years and helped a lot of clients, and I’ve yet to meet anyone who is totally committed to making their site as successful as it could be.
This is particularly true when it comes to search engine optimization. Most online businesses make a half-hearted attempt to get [...]

It was the famous publicist PJ Barnum who said in 1855 “I do not care what people say about me but get my name right”.
In today’s international marketplace, getting names right is vital.
Marketers and brand managers are becoming more and more concerned that their newly created name will be inappropriate in their target markets.
We’ve all [...]