Blog archives for April, 2007

While the variables are infinite (that’s a good thing – it means that every logo can be unique) there are certain benchmarks (I hesitate to call them rules) that if you follow, will pretty well insure that you’ll end up with a decent and workable logo. While whether or not a logo is ‘good’ remains [...]

Anyone who’s been in marketing for more than a day understands the value of customer testimonials. Better than any other form of proof (logical argument, data, endorsements), they can prove particular claims that the marketer wants to make about his product.
But, like any marketing tool, the strength of a testimonial is greatly related to the [...]