Category: Link Popularity

Don’t overlook your inbound linking strategy as you think about search engine optimization for your site. An inbound link is a hyperlink back to your site from another web site. The one constant and reliable strategy in search engine optimization is that sites with a variety of high quality back-links rank higher in the search [...]

Linking is the mechanism that connects all the pages on the Internet. You’ve got links throughout your web site to let people navigate their way around. You may have links going out to other web sites that you think will be useful for your visitors. And hopefully you have links coming into your web site [...]