One resoundingly negative consequence of the amazing advances in computing power over the last 25 or so years is the notion, still popular despite constant debunking, that all you need to be a designer today is to buy a computer (usually a Macintosh).
When over-caffeinated pundits were first promoting the term “desktop publishing” in the mid-1980s, [...]
It was the famous publicist PJ Barnum who said in 1855 “I do not care what people say about me but get my name right”.
In today’s international marketplace, getting names right is vital.
Marketers and brand managers are becoming more and more concerned that their newly created name will be inappropriate in their target markets.
We’ve all [...]